Your trusted Colgate Strong Teeth Toothpaste now comes in its best ever formulation - With Amino Shakti. This new, best ever Colgate STRONG Teeth formula (previous formula)provides 2X strengthening power by providing protection from mineral loss against acid attack vs. an ordinary fluoride toothpaste. It helps add natural calcium from saliva through fluoride action and strengthens teeth from with in. This toothpaste also provides cleaner teeth and fresher breath with regular use, when used as directed as a part of your daily oral care hygiene and regular profession care routine, as directed by a dentist. Colgate is India s most trusted oral care brand. As a trusted partner, we are committed to doing business with integrity and respect for all people and the world around you. Colgate offers quality oral care products, including toothpastes and tooth brushes ,as well as expert dental health information. Colgate tooth pastes are always 100% vegetarian, sugar free and gluten free. We care about our environment, Colgate India is the nation's first to earn TRUE Zero Waste Platinum certification for all its four manufacturing sites in India, from Green Business Certification Inc. (GBCI). This toothpaste is made in India, with highest quality standards.